Rihanna is expanding her lingerie brand Savage X Fenty with a new maternity collection designed for all moms.
The collection features three bralette styles and an oversized graphic tee, all made from soft, comfortable fabrics. The bralettes are designed to be functional and easy to breastfeed or pump in, with features like one-hand functionality and a nursing sling. The graphic tee has a cheeky message that reads “Make More Babies.”
“The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys,” said Rihanna. “I want to remind people that you can still channel sexiness and feel good while being a parent.”
The collection is available in sizes XS to 4X and is priced between $35 and $60 USD. It is available now online and in select retailers.
Rihanna is no stranger to maternity fashion. She has been praised for her stylish maternity looks throughout her two pregnancies. With this new collection, she is helping to redefine what it means to be a stylish mom.
The Savage X Maternity collection is a welcome addition to the market, which has been lacking in stylish and inclusive maternity wear. It is a reminder that moms can still feel confident and sexy, even when they are pregnant or nursing.
Amili Okafor is the senior editor and in this role she leads BlackBusinessData.com's editorial section and oversees all aspects of talent acquisition, career development, diversity, equity and inclusion. She sits on the company’s executive committee and reports to the editor-in-chief.