Photos: Mielle
(Black PR Wire) Merrillville, IN – In a nod to the power of a good hair product referral and who really is the IT girl when it comes to having the best-kept beauty secrets, Mielle, an award-winning textured hair care brand, launches the brand’s first-ever ad campaign, “From One Queen to Another.”
The campaign features CEO and Founder Monique Rodriguez – as Queen of the Textured Haircare Category– and women’s basketball champion, Angel Reese – as Queen of the Court. From today’s
launch through 2024, the campaign will celebrate and inspire queens to step into their greatness with a presence at key cultural events, on-site activations, and panels, while spotlighting the award-winning Mielle Pomegranate & Honey collection.
“From One Queen to Another ” encourages a sisterhood-in-beauty where women share their beauty knowledge over “gatekeeping” it. Like the forward-thinking content creators who profess that “hot girls don’t gatekeep,” loyal…
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